Today we will talk present for you Seagram’s gin review. But first, a little introduction. The world of gins is at an exceptional moment, boosted by the new fashions and trends that have made the gin and tonic the benchmark cocktail. In this situation, many companies are betting on premium distillates or fusion proposals that try to capture the attention of a public driven by innovation and trends. However, this sector already has prestigious players with decades of work behind them and a reputation based on aroma, flavor and tradition.
Seagram’s is one of the classic gins on the bar of any establishment, an icon that has remained almost unchanged since its inception. Its history dates back more than 150 years in time, specifically to 1857, when George Randall, William Roos and William Hespeler founded Waterloo Distillery in the Canadian city of Ontario. However, it would be in 1869 when Joseph E. Seagram would enter the company. In 1883 he became the sole owner, changing the name of the distillery to Joseph E. Seagram & Sons.
Joseph passed away in 1919, but his distillery would pass to the Distiller Corporation in 1928, who bought the rights to the brand from his son Edward Seagram and kept the name. At a time of conflict where prohibition was prevalent, Samuel Bronfman’s company kept its stock until the law was abolished in 1933. Although all whiskey supplies were initially disposed of, in 1940 Seagram’s gin officially arrived in the market. Bar of establishments across the country in its Extra Dry Gin format.
The growth of the Bronfman company was exponential from that moment, becoming one of the largest producers of alcoholic distillates in the world with Seagram’s gin in the catalog, which they managed to become the reference distillate thanks to the advertising with aristocratic images published in press and capable of attracting a wide variety of audiences and cultures.
For decades the Distiller Corporation exploited the different distillates that they commercialized and diversified its lines of business through investments in the oil industry or through participations in the training and film industry, work that his son continued until in 2000 he The company disappeared and the beverage division passed into the hands of the French group Pernod Ricard.
This award-winning gin offers a smooth, dry taste. It is made from a recipe where only juniper berries, sweet and bitter orange, coriander and angelica are used, as well as several secret essential oils. A combination of high quality botanicals brought from all over the world and neutral alcohol that guarantees a clean and transparent appearance with slight golden reflections. It has adapted to the times with an aura of sophistication and an unmistakably traditional style, an ancient recipe that brings together the best American heritage of distillates to bring it back to the new times. It is presented in a 70cl bottle with irregular shapes on its sides, textured texture and the Seagram family crest on the front.